Some other interesting results from the survey are listed below.
- Americans are 22% less likely than the 24-country survey average to regularly check out brands’ social networking pages (35% vs. 45%).
- American women are 26% more likely than men to browse brand pages.
- There is no clear trend within the US when sorting by household income or educational level.
- Business owners are 61% more likely than those who don’t own a business to check out brand pages (53% vs. 33%), and senior executives and decision-makers are 72% more likely than those not in that position to do so (55% vs. 32%). Those results mirror findings regarding engagement with brands (see link above).
About the Data: The Ipsos data is based on a weighted sample size of 12,000, from an online survey conducted between November 6th and 20th, 2012 across 24 countries, with adults aged 18-64 in the US and Canada, and 16-64 in all other countries. The US data is based on a sample size of 500.